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Harnessing Peer Influence in Health
Influence of Social NetworksContextual Relevance

Harnessing Peer Influence in Health

An discussion with Community wellness coordinator at LifeBridge Health Sherri Zaslow of how peer-shared information on social media impacts health decisions and the perceived value over professional advice.

Transcript (auto-generated)

This transcript was generated automatically and may contain errors.

You know, in this time of social media, we get so much of our information online from different sources. And so any platform that is sharing good information will be very influential on people. They like to hear shared information. We look at reviews and ratings in everything, and this is with health care as well. So people will take good advice from someone who's sharing it freely a lot of times, believe it or not, rather than the paid professional. So I think it's very powerful that there's a platform such as this where people aren't just getting their information from the professionals, but also tried and true information from a peer group or somebody going through the same thing that they're going through. And whether it's spring or any season, I think it's very impactful.

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